June 20.I think even people who don't work in advertising will find this documentary about how creative advertising is made interesting.
The PBS documentary features interviews with dozens of past and present creatives in agencies all over the country. They share the stories about how they came up with some of the most memorable ad campaigns, like Just Do It, I Love NY, Where's the Beef?, Got Milk, and Think Different.
It's great to learn how the ideas come about, how they are implemented, and how they affect our culture.
There's even a great story that focuses on a guy who is a third generation billboard installer and what advertising means to him and his family.
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